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Employee Engagement: Know its Significance & Contribution to Workplace Productivity 

Disha Mainkar

February 25, 2023

Building a successful business relies on employee engagement, but achieving it is not an easy task.

Globally, just 20% of employees are engaged with their work. This begs the question, what went wrong?

The "war for talent" concept is likely something you've heard before. Essentially, it refers to the difficulty businesses face in retaining top talent due to a shortage of necessary skills and the expectations of employees who consider not only benefits but also a company's values and development opportunities.

As per the Ceridian report, currently, over a third of workers are actively or casually seeking new job opportunities, leading US employers to spend a staggering $2.9 million per day on finding replacement workers. That amounts to $1.1 billion annually, a painful expense indeed!

“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.” - Jack Welch, former CEO of GE

What is Employee Engagement?

Employee engagement is typically viewed as a two-way street, with employees and employers both having a responsibility to create an environment that encourages engagement

“Employee engagement is the art and science of engaging people in authentic and recognized connections to strategy, roles, performance, organisation, community, relationship, customers, development, energy, and happiness to leverage, sustain, and transform work into results.” - David Zinger

Shortcut to Win 

This can be accomplished through various strategies, such as providing opportunities for employees to grow, offering competitive salaries and benefits, and creating a culture of trust and respect. Additionally, employers can create an environment that encourages collaboration, creativity, and innovation.

Reasons Why Employee Engagement Is Imperative for Modern Teams

An engaged workforce is essential for an organization to reach its goals and objectives, as employees who are invested in their company are more likely to be productive, creative, and loyal. With an engaged workforce, you will have

  • Increased productivity and efficiency.
  • Improved employee retention and reduced turnover.
  • Enhanced customer satisfaction and loyalty.
  • Better innovation and problem-solving.
  • Stronger company culture and values.
  • Increased profitability and revenue.
  • Higher employee morale and job satisfaction.
  • Better communication and collaboration within teams.
  • Lower absenteeism and better attendance.
  • Improved reputation and employer branding.

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How to Increase Employee Engagement?

Create an Open and Collaborative Environment: Create an environment that encourages open communication and collaboration. This will help employees feel connected to their colleagues and give them a sense of ownership in the company’s success.

Offer Flexible Working Arrangements: Allow employees to work when it suits them best. This could be through flexible hours, remote working, or even job sharing.

Recognize and Reward Good Work: Show your appreciation for the hard work of your employees by recognizing and rewarding them. This could be through verbal praise, financial rewards, or even small gifts.

Encourage Professional Development: Invest in the professional development of your employees and give them opportunities to learn and grow. This could be through conferences, online courses, or even mentoring.


Make Work Meaningful: Help your employees to find meaning in their work by connecting it to the company’s mission and values.

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Why Employee Engagements Matters For Your Organization And Customers?

Employees are the organization's public face. Customers interact with them at the initial point of contact. Making sure they are engaged and motivated will assist with customer service and the organization's general reputation. 

Employee engagement is critical to the success of any firm. Employees that are engaged are more productive, more likely to stay with the company, and give better customer service. Employees that are engaged serve as ambassadors for your company, assisting in the development of a favourable reputation. They will also go above and above to ensure client happiness. 

This can result in improved client loyalty, higher levels of customer satisfaction, and more sales. Employees that are engaged also generate a better working environment, which can contribute to higher morale and overall performance. Finally, engaged employees are more inclined to take the initiative, developing innovative solutions to challenges that may occur. All of these advantages can contribute to a more powerful and successful corporation.

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What impact will employee involvement have on productivity?

Employee engagement is strongly tied to productivity because when a person works more effectively and efficiently, it has a direct impact on productivity, and when an employee focuses more on the engagement process, he or she is able to provide maximum output. Furthermore, using the We360.ai platform, you will learn how much time your employee spends on a specific task by seeing their entire day report in just one click and this will eventually boost the organization's productivity.

We360ai software is on a mission to help businesses flourish. It is a SaaS platform that assists firms in engaging and managing their employees while enhancing productivity.

We360.ai is a cloud-based employee productivity monitoring platform that provides insights into your workers' working environments. It enables you to transform data from all areas of your business into useful information and actionable insights to help you enhance how people operate.

We360.ai allows you to view your workers' working patterns, which prevents distraction and increases employee engagement.

To understand the product in detail, request a demo and receive a 7-day free trial. Enjoy a new work experience!

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