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Understanding Work Patterns Through App & Website Usage Data: A Smart HR Approach

Lokesh Kumar

November 17, 2025

Data is no longer just a business asset. It’s the engine powering every strategic decision. But raw data alone doesn’t create clarity. The real advantage comes from understanding how to analyze it. This is where the four types of analytics - descriptive, diagnostic, predictive, and prescriptive transform scattered information into insight, foresight, and action.

In this blog, we break down each analytics type in a simple, practical way so you can see exactly how they work, when to use them, and how they help organizations think smarter and move faster.

What is HR analytics?

HR analytics, also termed as people analytics or human resource analytics, uses data analytics, statistical techniques and data visualization to make data-driven decisions by HR team. It enables HR and leaders to make informed decisions, improve HR processes, and streamline HR activities with business objectives.

By leveraging data and analytics, leaders make decisions to identify areas of improvement and drive organizational success.

HR statistics can help HR workers in the following three ways:

  • Effectiveness and Efficiency
  • Make it better for employees
  • Find ways to keep employees

As we know, HR is the backbone of any company and without it, no organization can function smoothly. HR analytics helps you learn about HR policies, how to implement them, and their benefits.

How HR analytics assesses employees' work patterns?

Setting goals

Set SMART (specific, measurable, achievable, relevant, and time-bound) goals so that you can evaluate them to your priorities and track progress. Create clear, practical and actionable objectives defining what’s to be done and how to achieve it.

Source accurate and relevant data

Data is a pivotal part of any decision-making process. Choose what type of data you need and with the help of your tools, extract relevant data. Get data like monthly employee ratings by managers, leaves, trainings and feedback by colleagues or time taken to hire and join an employee after the job is released.

They can help answer questions like:

  1. How much time is required to hire a solution architect(job profile)?
  2. What amount of investment is needed to get employees up to a fully productive speed?
  3. Which of our employees are most likely to leave within the year?
  4. Are learning and development initiatives having an impact?

Choose your tools

Choose the best workforce analytics tool you can use for extracting and making data-driven decisions. Source a tool that can be easily connected to your HRIS or other people management solutions you’re using. When you have AI integrated in your tool it helps identify irregular patterns in employee behavior and proactively calculate out attrition rate. 

Identify how HR analytics tools help

There are diverse HR systematic devices that your HR group can effectively use in the work environment to have a beneficial result on your business. Here's a rundown of the five best examinations you'd need to begin utilizing in your business.

  • Administration Analytics
  • Enlistment Analytics
  • Representative Performance Analytics
  • Representative Retention Analytics
  • Corporate Culture Analytics

Identify high-usage websites and spot productivity patterns

Pinpoint frequently visited websites to ensure they align with work priorities and support overall productivity goals. Also, analyze detailed trends in the app and website usage to identify and improve productive behaviors, helping to streamline operations. 

This helps with:

  • Ensuring website relevance
  • Limiting non-work browsing
  • Identifying efficiency trends
  • Optimizing work processes

What are the four types of analytics?

Analytics Type

Purpose

Key Question

Examples

Descriptive

Looks at historical data to explain what happened

What happened?

Dashboards, KPIs, performance summaries

Diagnostic

Identifies patterns and causes

Why did it happen?

Root cause analysis, churn drivers, workflow issues

Predictive

Uses past data to forecast outcomes

What will happen?

Forecasting, scoring models, risk prediction

Prescriptive

Recommends actions to optimize decisions

What should we do?

Pricing strategy, planning, resource management

How we360.ai help assess website and app usage?

We360.ai is an employee productivity monitoring or workforce analytics tool specially designed to boost employee productivity. It helps you understand exactly how apps and websites are used during work hours. Identify time drains, optimize tool usage, and boost productivity across every team.

It’s built for managers, IT admins, compliance teams, and business leaders who want visibility into software usage and employee focus. 

  • Behavioral Insights
    Spot trends, distractions, and productivity habits you’d otherwise miss.
  • Powerful Dashboard
    See how apps and sites are used—across individuals, teams, and the company.
  • Always in Sync
    Real-time tracking means the data is always current, down to the minute.
  • Easy Customization
    Drill down into categories, URLs, teams, or individual employees with a few clicks.

To help your HR team make actionable decisions that boost employee productivity, take a FREE DEMO of we360.ai now!

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