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SEO Analyst Job Description

As an SEO Analyst , you will play a critical role in optimizing our clients' websites for search engines and improving their online presence. You will work closely with our SEO team to implement strategies, analyze data, and provide insights to enhance our clients' search engine rankings.

Responsibility of the Job

  • carrying out keyword research using software such as Moz to optimise web content
  • tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
  • monitoring and reporting on search trends and SEO performance
  • analysing websites and social media pages to make recommendations for improvement
  • performing competitor analysis to identify content gaps and areas for improvement in website design
  • staying up to date with new SEO, social media and digital marketing industry trends, tools and practices, which are constantly changing
  • using Excel spreadsheets to compile reports
  • implementing link-building strategies
  • making suggestions for SEO-friendly content creation
  • providing keyword insights and SEO advice for other teams within the organisation
  • optimising web pages for mobile devices.

Key skills for SEO analysts

  • Verbal and written communication
  • Analytical skills and the ability to work with large data sets
  • Organisation, time management and the ability to prioritise tasks
  • Research skills and attention to detail when pulling data from multiple platforms
  • Interpersonal skills to manage relationships with clients
  • Project management skills
  • An inquisitive nature and an ability to think creatively
  • Problem solving and decision making.

Qualifications for this job typically include:

  1. A Bachelor's degree in Marketing, Business, or a related field is preferred, but equivalent work experience may also be considered.
  2. Online courses and certifications in SEO from reputable platforms like Coursera, Udemy, or specialized SEO training providers such as Moz or SEMrush.

Local universities or colleges: Many institutions offer marketing or digital marketing programs that can provide a strong foundation for SEO skills.

  1. Online platforms: Websites like Coursera, edX, Udemy, and specialized SEO training providers offer a wide range of SEO courses and certifications that can be completed remotely.
  2. Digital marketing and SEO schools: Consider enrolling in institutes or schools that specialize in digital marketing and SEO courses. They often provide in-depth, hands-on training.

Salaries for SEO Analysts can vary depending on factors such as experience, location, and the employing organization. On average, entry-level SEO Analysts can expect to earn approximately $45,000 to $60,000 annually. Experienced SEO professionals with a proven track record can command salaries exceeding $80,000 per year, particularly in competitive job markets.

Please note that these figures are approximate and may vary based on your specific location and the demands of the job market.