- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements and skills
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Courses that can get you this job:
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- Online courses and certifications in digital marketing from platforms like Coursera, Udemy, or HubSpot Academy.
Where can you learn skills/courses:
- Local universities or colleges offering marketing or digital marketing programs.
- Online platforms like Coursera, edX, Udemy, and HubSpot Academy, offering a wide range of digital marketing courses.
- Marketing schools and institutes specializing in digital marketing courses.
Salaries for this JD:
Salaries for Digital Marketing Executives can vary based on experience, location, and the organization. On average, entry-level Digital Marketing Executives can expect to earn approximately $45,000 to $60,000 annually. Experienced professionals with a proven track record can command salaries exceeding $80,000 per year, especially in competitive job markets.