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Executive Digital Marketing Job Description

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements and skills

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

Courses that can get you this job:

  • Bachelor's degree in Marketing, Business, or a related field is preferred.
  • Online courses and certifications in digital marketing from platforms like Coursera, Udemy, or HubSpot Academy.

Where can you learn skills/courses:

  • Local universities or colleges offering marketing or digital marketing programs.
  • Online platforms like Coursera, edX, Udemy, and HubSpot Academy, offering a wide range of digital marketing courses.
  • Marketing schools and institutes specializing in digital marketing courses.

Salaries for this JD:

Salaries for Digital Marketing Executives can vary based on experience, location, and the organization. On average, entry-level Digital Marketing Executives can expect to earn approximately $45,000 to $60,000 annually. Experienced professionals with a proven track record can command salaries exceeding $80,000 per year, especially in competitive job markets.